Cachet by Prince Matchabelli: launched in 1970.
In a 1970s introductory ad, Prince Matchabelli claimed that the "Fragrance is as individual as you are. Fascinating Cachet reacts to your body chemistry to make this delightful." Another ad read "Besides being fresh and fascinating, Cachet is designed to pick up and play up every girl's own very special chemistry."
In a 1970s introductory ad, Prince Matchabelli claimed that the "Fragrance is as individual as you are. Fascinating Cachet reacts to your body chemistry to make this delightful." Another ad read "Besides being fresh and fascinating, Cachet is designed to pick up and play up every girl's own very special chemistry."