Looking for Vintage Fragrances?

Monday, May 20, 2013

Princess of Wales by Prince Matchabelli c1939

Princess of Wales by Prince Matchabelli: launched in 1939. Dedicated to Alexandra, beautiful wife of Edward VII.

Fragrance Composition:

So what does it smell like? It was a sweet floral fragrance for women. It was described as "an exciting, heady scent, embodying all the gaiety and elegance that was England in the Nineties.", "light-hearted, and sweet." I have no published notes on this composition. I would need a sample to tell you what it smells like.

  • Top notes:
  • Middle notes: flowers
  • Base notes:


The perfume was house din the familiar crown bottle and packaged in a gray satin box.

Art and Industry - Volume 28 - Page 37, 1940:
"To complement the gay 'go's waistlines, flounces, bustles and snoods of present-day fashions, Prince Matchabelli has evolved a luxurious new scent which has been named Princess of Wales. The perfume, in its regal gilt crown"

The New Yorker, 1940:
"Matchabelli : Duchess of York, Ave Maria, Katherine the Great, and Princess of Wales. Year after year people who once bought them for the crown bottles they come in return to buy more for the scents themselves. Marvellous colognes.."

Fate of the Fragrance:

Discontinued, date unknown.

Note: Please understand that this website is not affiliated with the Prince Matchabelli company in any way, it is only a reference page for collectors and those who have enjoyed the Prince Matchabelli fragrances.  

The goal of this website is to show the present owners of the Prince Matchabelli company how much we miss the discontinued classics such as PRINCESS OF WALES and hopefully, if they see that there is enough interest and demand, they will bring back the perfume! 

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

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