Georgian Carnation c1934

Georgian Carnation by Prince Matchabelli, introduced in 1934, was a fragrance deeply rooted in both personal and cultural significance. Named in honor of Prince Matchabelli's Georgian heritage, the title evokes a rich tapestry of images and emotions tied to his homeland. The term "Georgian" brings to mind the storied landscapes and historical elegance of Georgia, while "Carnation" conjures the image of the lush, fragrant flower, known for its vibrant beauty and spicy-sweet aroma.

The name "Georgian Carnation" bridges the personal with the botanical, suggesting a perfume that embodies both the exotic allure of Georgia and the classic floral sophistication of the carnation. For women of the 1930s, the choice of this name would have resonated on multiple levels. It represented not only a connection to the Prince's own roots but also an invitation to experience a fragrance that was both exotic and familiar. The 1930s were a period marked by a fascination with opulence and the exploration of exotic themes, often reflected in the perfume industry. While the market was rich with floral and spicy fragrances, "Georgian Carnation" distinguished itself by combining a sweet and spicy profile with a narrative of cultural heritage.

The perfume's classification as a sweet and spicy floral aligns with the era's trends, which favored rich, evocative scents that offered a sense of sophistication and depth. "Georgian Carnation" would have been appreciated for its ability to blend the heady sweetness of the carnation with spicy undertones, creating a fragrance that was both captivating and elegant, fitting perfectly within the luxurious and often elaborate tastes of the 1930s perfume market.

Princesse du Nord by Prince Matchabelli c1935

Princesse du Nord by Prince Matchabelli, launched in 1935, carries a name steeped in historical and regal connotations. Also known as "Katherine the Great,"  When coupled with Princesse du Nord, the perfume draws inspiration from the illustrious Russian empress, Catherine the Great, whose influence and grandeur mirror the fragrance’s own aura of sophistication and elegance.

The name "Princesse du Nord" translates from French to "Princess of the North." This evocative title suggests an image of regal splendor and icy elegance, reflecting the northern European heritage of Catherine the Great. By choosing this name, Prince Matchabelli likely aimed to evoke a sense of royal sophistication and mystery, appealing to women who admired both the grandeur of historical figures and the allure of the exotic.

In the 1930s, the world of cinema and popular culture was rich with stories of historical figures and grandiose settings. Films of the time, such as The Scarlet Empress (1934), which depicted the life of Catherine the Great, contributed to the fascination with regal and historical themes. This cultural backdrop made the name "Princesse du Nord" particularly resonant and appealing.

The name "Princesse du Nord" conjures images of icy, regal splendor and the majestic beauty of northern landscapes. It evokes emotions of grandeur and nobility, suggesting a fragrance that is both sophisticated and enigmatic. The idea of a princess from the north evokes visions of snow-covered palaces, opulent court settings, and an aura of serene, commanding elegance.

For women of the 1930s, a perfume named "Princesse du Nord" would have symbolized a blend of historical prestige and modern sophistication. It would have appealed to those seeking to embrace a touch of royalty and exoticism in their personal scent. The fragrance, classified as a floral oriental, would have resonated with the era’s trend towards rich, complex scents, which often combined opulent floral notes with deep, sensual base elements.

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Perfumes shown in the ad are: Added Attraction, Wind Song, Stradivari, Beloved, Crown Jewel, Duchess of York, and Abano.

Royal Gardenia by Prince Matchabelli c1929

Royal Gardenia by Prince Matchabelli, launched in 1929, epitomized the opulence and grandeur associated with its name. The choice of "Royal Gardenia" reflects both a nod to aristocratic elegance and the allure of the gardenia flower, known for its rich and luxurious scent. The term "Royal" imbues the fragrance with a sense of regal sophistication, suggesting an experience of luxury and exclusivity. Gardenia, often associated with beauty and refinement, adds a touch of floral richness that was particularly appealing in the early 20th century.

The name "Royal Gardenia" evokes images of lavish gardens in full bloom, where the gardenia's creamy, velvety petals exude an intoxicating fragrance. This combination of terms conjures a vision of opulence and prestige, perfectly suited for a perfume designed to make a bold statement. Women of the 1920s, who were drawn to scents that exuded grandeur and elegance, would have been particularly attracted to a fragrance with such a distinguished name. The allure of gardenia, with its intense sweetness and sophistication, would have resonated with those seeking to embody a sense of refinement and luxury.

In the context of the 1920s fragrance market, Royal Gardenia stood out for its strong emphasis on a single floral note. While the period saw a range of floral and oriental perfumes, the focus on gardenia as a soliflore—particularly one described as very sweet and heavy—was somewhat distinctive. Many perfumes of the era embraced complex, multi-layered compositions with a variety of floral and spicy notes. Royal Gardenia’s dedication to a single, opulent flower reflected a trend towards bold, singular statements in fragrance, contrasting with the more intricate blends popular at the time. This dedication to gardenia not only emphasized its luxurious character but also aligned with the broader appeal of lush, rich scents that were fashionable in the early 20th century.

Russian Easter Lily by Prince Matchabelli c1938

Russian Easter Lily by Prince Matchabelli, introduced in 1938, was a distinctive addition to the fragrance market, both in name and composition. The choice of "Russian Easter Lily" for this perfume was a nod to the elegance and symbolic resonance of the lily in Russian culture. The term "Russian Easter Lily" refers to the Lilium candidum, also known as the Madonna Lily. This flower is renowned for its purity and beauty, often associated with Easter celebrations and religious symbolism.

The name "Russian Easter Lily" evokes a sense of grace and refinement, conjuring images of delicate, white lilies blooming in a serene, elegant setting. It brings to mind the fresh, clean beauty of springtime, alongside a hint of the exotic allure tied to its Russian association. The perfume's name suggests an air of sophistication and a nod to the floral traditions that celebrate the lily's beauty and symbolism.

In perfume terms, "Russian Easter Lily" would be interpreted as embodying a fresh, floral essence with a touch of the exotic. The fragrance is described as cool and refreshing, setting it apart from the more common Bermuda lily perfumes of the time, which were typically heavier and sweeter. This perfume's unique character lies in its piquant, less sweet profile, offering a crisp and invigorating alternative to the more opulent and heady floral scents prevalent in the 1930s.

Launched during a period when floral fragrances were popular but often leaned towards richer, more opulent profiles, Russian Easter Lily provided a refreshing contrast. Its light and airy composition would have appealed to women seeking a sophisticated yet less overpowering scent, reflecting a modern sensibility in the fragrance trends of the era. This fragrance fit into the broader market by offering a novel take on floral scents, distinguishing itself through its unique freshness and subtlety.

Beloved by Prince Matchabelli c1950

Beloved by Prince Matchabelli, launched in 1950, is a fragrance whose name evokes deep emotional resonance. The term "Beloved" signifies a profound and cherished affection, a person or thing held dear with great tenderness and admiration. In the context of a perfume, the word "Beloved" suggests a scent that is intended to become a treasured part of a woman's personal repertoire, evoking feelings of intimacy, warmth, and enduring appeal.

The name "Beloved" conjures images of romance and nostalgia, resonating with themes of devotion and personal connection. It evokes a sense of longing and emotional depth, suggesting that the wearer of this fragrance is cherished and adored. The name implies that the scent itself is not merely a fragrance, but an integral part of the wearer’s identity and allure.

For women in the 1950s, a perfume named "Beloved" would likely have been seen as a symbol of sophistication and emotional richness. The post-war era was a time when personal expression and romantic ideals were particularly valued. The concept of being "beloved" aligns with the era's focus on elegance, femininity, and the celebration of personal charm. A fragrance with such a name would have appealed to women seeking a scent that not only complemented their style but also resonated with their emotional sensibilities.

Launched during the mid-20th century, Beloved fits within a broader context of fragrances characterized by their luxurious and complex compositions. The 1950s perfume market was dominated by floral bouquets and rich Oriental bases, often featuring heady, warm, and sweet notes that aimed to create an opulent sensory experience. While "Beloved" followed the trend of blending soft, sweet florals with exotic bases—reflecting popular trends of the time—it also distinguished itself with its emotional resonance and emphasis on intimate allure.

In terms of uniqueness, Beloved’s combination of Mediterranean blossoms and exotic Oriental elements was consistent with the era’s preference for complex, multi-layered fragrances. The use of such notes was not uncommon, but the name "Beloved" added an additional layer of personal significance and emotional depth, setting it apart from other offerings of the period. This blend of familiar trends with a distinctive emotional appeal allowed Beloved to resonate deeply with its audience, making it a memorable and cherished scent in the landscape of 1950s perfumes.

The newspaper advertisements for Beloved by Prince Matchabelli, launched in 1950, proudly proclaimed that the perfume was "imported from France," a claim designed to evoke an image of European sophistication and exclusivity. This assertion suggested that the fragrance itself was brought directly from France, enhancing its allure with a touch of continental prestige. However, this description was somewhat misleading, as it implied a more direct connection to French perfumery than was actually the case.

In reality, while the perfume formula for Beloved was indeed compounded in France, the process did not end there. After the formulation was completed, the scent was transported to the United States, where it was mixed with domestic alcohol, bottled, packaged, and distributed by the Prince Matchabelli factory. This arrangement allowed the company to capitalize on the prestige associated with French perfume-making while managing production and distribution domestically.

The use of "imported from France" in advertising played a strategic role in positioning Beloved as a luxury product, leveraging the reputation of French perfumery to enhance its appeal. This marketing tactic was common during the period, as it linked the perfume to the romantic and refined image of French craftsmanship, even though the actual bottling and final touches were executed on American soil.

Fragrance Composition:

So what does it smell like? It is classified as a soft, sweet and warm oriental floral fragrance for women.  Very heady with Mediterranean blossoms layered over an exotic Oriental base .

• Top notes: orange, Calabrian bergamot, neroli, lemon
• Middle notes: gardenia, ylang ylang, jasmine, orange blossom, rose, honeysuckle
• Base notes: chamomile, patchouli, Mysore sandalwood, Tibetan musk, vanilla, Abyssinian ambergris, tobacco, Abyssinian civet

It was described as "the most captivating perfume to ever come out of France. Rich and warm and becoming to the mature woman. An utterly different and incredibly long lasting new perfume. A warm poignant fragrance that seems to whisper of youth "

Scent Profile:

As you experience Beloved by Prince Matchabelli, the fragrance unfolds in a journey of captivating and layered notes. The top notes greet you with a burst of radiant citrus and floral brilliance. The orange note offers a vibrant and tangy sweetness, reminiscent of sunlit groves. This is complemented by the fresh and invigorating essence of Calabrian bergamot, which adds a touch of zesty brightness. Neroli introduces a delicate, honeyed floral aroma, exuding an air of refined elegance. A hint of lemon adds a crisp, tangy edge, enhancing the fragrance's lively and sparkling quality.

As the initial notes gently fade, the heart of the perfume reveals a lush and intoxicating floral bouquet. Gardenia, with its creamy, velvety petals, brings a rich, almost buttery sweetness that is both luxurious and comforting. Ylang ylang follows, offering an exotic, floral richness with a hint of fruitiness that adds depth and complexity. Jasmine unfolds next, its heady, opulent scent enveloping you in a warm, intoxicating embrace. Orange blossom adds a touch of ethereal sweetness, blending seamlessly with the rose’s classic, romantic fragrance. Honeysuckle finishes the heart notes with its sweet, warm, and inviting aroma, creating a harmonious and deeply feminine floral composition.

The base notes provide a warm and exotic foundation that lingers long after the initial burst of freshness has passed. Chamomile introduces a subtle, soothing herbal quality, softening the edges with its calming presence. Patchouli adds an earthy, woody depth, balancing the sweeter elements with its rich, aromatic intensity. Mysore sandalwood contributes a creamy, warm woodiness, adding a sense of sophistication and enduring allure. Tibetan musk imparts a soft, sensual warmth, while vanilla introduces a comforting, sweet creaminess that wraps the fragrance in a luxurious embrace. Abyssinian ambergris adds a hint of exotic, resinous depth, and tobacco lends a subtle, smoky richness. Finally, Abyssinian civet provides a warm, musky undertone that enhances the fragrance's overall complexity.

Beloved’s intricate blend creates a warm, poignant scent profile that is both rich and captivating, designed to leave a lasting impression. It is a fragrance that whispers of timeless elegance and subtle sophistication, tailored for the mature woman who appreciates a scent that is both unique and enduring.

Bottles:

Beloved by Prince Matchabelli was elegantly housed in exquisite azure blue crown flacons, an embodiment of opulent design and refined taste. The bottles, with their striking blue hue, captured the essence of luxury and sophistication, instantly drawing attention with their regal appearance. The azure color evoked a sense of serenity and depth, akin to the tranquil expanse of a clear summer sky or the shimmering surface of a pristine sea. The crown-shaped design of the flacon added a touch of grandeur and nobility, making each bottle not only a vessel for fragrance but also a statement piece in its own right.

The identifying package symbol, a charming cherub, further enhanced the perfume’s allure. This delicate emblem, often associated with love and affection, subtly underscored the fragrance's romantic and sentimental qualities. The cherub, with its graceful form and gentle demeanor, perfectly complemented the perfume's theme of warmth and intimacy. This intricate detail on the packaging not only added an element of visual interest but also conveyed the elegance and thoughtful craftsmanship behind Beloved, making it a cherished addition to any perfume collection.

Robin's Egg Blue Prince Matchabelli perfume bottle originally held their "Beloved" perfume. Retains its original gilt glass cross stopper and its original gold foil label on base. Photo from worthopedia.

1/4 oz size. Photo from worthopedia

Fate of the Fragrance:

Beloved by Prince Matchabelli, a fragrance once celebrated for its captivating blend of floral and Oriental notes, was discontinued at an uncertain date. Despite its eventual withdrawal from the market, the perfume retained its allure for a considerable period. By 1974, Beloved was still available for purchase, a testament to its enduring popularity and the lasting impression it left on its wearers. The continued presence of Beloved on store shelves years after its initial launch highlights the fragrance's lasting appeal and the affection it garnered from those who cherished its warm, sophisticated scent.

The perfume's longevity in the market reflects its success and the strong connection it established with its audience. Although specific details about the exact date of discontinuation remain elusive, the fact that Beloved continued to be sold into the mid-1970s underscores its status as a beloved classic, valued for its unique and memorable composition.

Princess Norina by Prince Matchabelli c1928

In 1928, Prince Georges Matchabelli unveiled "Princess Norina," a perfume born from his deep affection and admiration for his wife, Norina. The context of this time period was marked by a fascination with romance and elegance, reflecting the enduring allure of royalty and aristocracy in society. It was an era when fragrances were not merely scents but also expressions of personal stories and aspirations.

Prince Matchabelli's choice of the name "Princess Norina" for the perfume was deeply personal and symbolic. By naming the fragrance after his wife, he sought to immortalize her grace, beauty, and perhaps the regal qualities he admired in her. "Princess Norina" evokes an image of refinement, sophistication, and a touch of fairy-tale allure, appealing to those who appreciated romance and glamour.

For consumers of the time, the name "Princess Norina" would have resonated with notions of aristocratic elegance and romantic ideals. It would likely have attracted those who sought to embody or admire the qualities associated with royalty – elegance, poise, and a hint of mystery. The perfume itself would have been perceived as a tribute to enduring love and refined taste, appealing to those who appreciated luxurious fragrances with a narrative behind them.

The name "Princess Norina" conjures images of grandeur, courtly elegance, and the timeless allure of royalty. It suggests a fragrance that is both delicate and commanding, evoking feelings of admiration, romance, and sophistication. Those who encountered "Princess Norina" would have likely been captivated by its romantic narrative and the promise of experiencing a scent that embodies the essence of a beloved princess – graceful, enchanting, and eternally captivating.