Looking for Vintage Fragrances?

Monday, May 20, 2013

Beloved by Prince Matchabelli c1950

Beloved by Prince Matchabelli: launched in 1950. The advertisements shown in newspapers state that this perfume was "imported from France", which infers that, unlike most of the Matchabelli perfumes, this particular one was bottled, and sealed in France, but in reality, only the perfume formula was compounded in France. It was then shipped to the Matchabelli factory in the USA and bottled, packaged and distributed.

Fragrance Composition:

So what does it smell like? It is classified as a soft, sweet and warm floral bouquet perfume.  Very heady.
  • Top notes:
  • Middle notes: ylang ylang
  • Base notes: patchouli, sandalwood, musk, vanilla, ambergris

It was described as "the most captivating perfume to ever come out of France. Rich and warm and becoming to the mature woman. An utterly different and incredibly long lasting new perfume. A warm poignant fragrance that seems to whisper of youth "


Robin's Egg Blue Prince Matchabelli perfume bottle originally held their "Beloved" perfume. Retains its original gilt glass cross stopper and its original gold foil label on base. Photo from worthopedia.

1/4 oz size. Photo from worthopedia

Fate of the Fragrance:

Discontinued, date unknown. Still being sold in 1974.

Note: Please understand that this website is not affiliated with the Prince Matchabelli company in any way, it is only a reference page for collectors and those who have enjoyed the Prince Matchabelli fragrances.  

The goal of this website is to show the present owners of the Prince Matchabelli company how much we miss the discontinued classics such as Beloved and hopefully, if they see that there is enough interest and demand, they will bring back the perfume! 

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

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