Abano by Prince Matchabelli, launched in 1931, initially debuted as a luxurious bath oil before expanding into a complete line of products, including a perfume by 1938. The choice of the name "Abano" is deeply evocative and likely intentional, drawing inspiration from both the thermal springs and ancient Roman baths located in Abano, Italy. This name not only connects the fragrance to a place steeped in history and tradition but also imbues it with a sense of relaxation, indulgence, and classical elegance. The term "Abano" is also said to mean "bath" in Southern Russian dialects, further reinforcing the association with cleansing, renewal, and sensory pleasure.
The word "Abano" evokes images of serene, steaming baths surrounded by classical architecture, perhaps even conjuring the luxurious rituals of the Roman elite. For women of the early 20th century, a fragrance named "Abano" would likely have suggested a sense of escapism, offering them a momentary journey to an exotic, far-off place where they could immerse themselves in opulence and tranquility. The name carries connotations of warmth, relaxation, and timeless beauty, which would have been highly appealing during a period marked by both the aftermath of the Great Depression and the approach of World War II.
The 1930s was an era of transition in the world of perfumery. Many fragrances of the time were influenced by the cultural fascination with the Orient, a trend that had gained popularity in the 1920s with iconic perfumes like Guerlain's Shalimar. Abano, classified as an oriental fragrance with a sandalwood-rich chypre base, was in line with this trend. However, its unique concept, rooted in the idea of bathing rituals and thermal springs, set it apart from other oriental fragrances. It offered a distinct blend of exoticism and relaxation, appealing to women who desired a fragrance that was both alluring and comforting.
In the context of the time period, Abano’s introduction as a bath oil before becoming a perfume was also somewhat unique. This evolution from a practical product to a luxurious fragrance underscores the brand's ability to adapt and expand, offering women not just a scent, but an entire sensory experience. The richness of the chypre base, combined with the warmth of sandalwood, made Abano both a sophisticated and enduring choice, aligning with the era’s trends while also offering something distinctly its own.
