1963 Prince Matchabelli Perfume Advertisement

1963 advertisement showing various Prince Matchabelli perfumes and colognes: Wind Song, Beloved, Stradivari, Golden Autumn, Crown Jewel, Abano, and Duchess of York,.

Prince Matchabelli Perfume Crownette Purse Bottle c1949

Cute little Crownette, a 1/8 oz purse bottle made for Prince Matchabelli's perfumes Stradivari and Crown Jewel. It stands just 1 1/2 inches tall.

Glass Packer, 1949:

"PURSE VIAL, called "Perfume Crownette," is a gilded miniature replica of Prince Matchabelli's familiar crown bottle. It holds a full dram of Stradivari or Crown Jewel perfume. Bottle, made by Swindell Brothers, is fired with 21 carat gold by Graphite Corp, Chase Brass makes the ball cap. Mounting, including lucite box, is by Warner Brothers. Design was made by Miss EM Seifer, package development manager for Prince Matchabelli, Inc."

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Crown Jewel by Prince Matchabelli c1946

Launched in 1946, Crown Jewel by Prince Matchabelli was a perfume that captured the spirit of post-war elegance and sophistication. The name “Crown Jewel” evokes images of regal splendor and exquisite luxury. In an era recovering from global conflict, the name would have resonated with notions of opulence and refinement, promising a fragrance as precious and distinguished as a royal jewel.

The phrase "Crown Jewel" traditionally refers to a highly valued or cherished object, often a gem or piece of regalia, symbolizing the pinnacle of beauty and worth. In the context of perfume, this name would suggest a fragrance that is not only luxurious but also a standout among its peers. It implies a scent of exceptional quality and significance, one that embodies the grandeur and exclusivity of its name.

During the mid-20th century, the market was rich with perfumes aiming to capture the glamour and sophistication of the era. Crown Jewel was Prince Matchabelli’s response to Jean Patou’s renowned fragrance, Joy, which was celebrated for its lavish floral composition. Both perfumes shared an essence of opulence, though Crown Jewel was distinguished by its aldehydic woodsy floral profile.

The post-war period was marked by a return to elegance and the reassertion of femininity and grace in fashion and beauty. Women of the time were drawn to fragrances that reflected this renewed sense of sophistication and luxury. Crown Jewel, with its description as a "brilliant, opulent floral," aligned well with the trends of the period, appealing to those seeking a scent that was both grand and refined.

Crown Jewel thus stood as a testament to the era's penchant for regal elegance and luxurious allure, echoing the lavishness of its name while providing a floral fragrance that was both distinctive and fitting for the time's aesthetic sensibilities.