Looking for Vintage Fragrances?

Thursday, January 16, 2014

Holly Berry by Prince Matchabelli c1940

Holly Berry by Prince Matchabelli: launched in 1940.

Fragrance Composition:


So what does it smell like? It is a festive holiday scent, with tart fruit notes and full of green fern-like woodsy base notes.
  • Top notes: aldehydes, black currant, bayberry, cranberry
  • Middle notes: cinnamon, cloves, orange, fern
  • Base notes: balsam fir, pine, cedar, patchouli, sandalwood

Sales Management, Volume 55, 1945:
"HOLLY BERRY COLOGNE: The latest Prince Matchabelli creation is this sparkling new fragrance which has been designed to convey the gay festive spirit of the Yuletide season. Container has a colorful holly leaf and berry motif. "

Modern Packaging, 1945:
"Prince Matchabelli introduced "Three of Hearts" just in time to be featured for Valentine's Day promotion. Three of his most popular scents in their familiar crown-emblazoned flacons are packaged together in a soft blue box, bowed with a cerise ribbon - a truly Valentine gift box. The three of hearts is significantly featured as the decorative motif. The three little bottles in a row provide a scent to please every mood. Potpourri, spicy; Gypsy Patteran, wild-flower; Holly Berry, holiday spirit."

Glass Packer, 1946:
"THREE OF HEARTS, a trio of crown-emblazoned flacons of three Prince Matchabelli colognes, is being presented in the Valentine theme. Potpourri, Gypsy Patteran and Holly Berry are packaged in a truly Valentine gift box, a soft blue, bowed with a cerise ribbon and significantly featuring a Three of Hearts."

The New Yorker, 1947:
"Royal match of Prince Matchabelli Perfume and Cologne. Choice of fragrance!:. $2. Christmas Rose Cologne. Holiday fragrance, festive companion to Holly Berry Cologne. Each. $2."

Vick Chemical Company Annual Report, 1947:
"Prince Matchabelli Inc. Engaged in the manufacture and sale of women’s fine perfume, toiletries and cosmetics. The products of this division are identified by the Matchabelli crown and include the following distinctive names: Crown Jewel, Stradivari, Duchess of York, Abano, Holly Berry, Potpourri and Summer Frost. Executive offices and sales display at 711 Fifth Avenue,New York; Plant at Bloomfield, NJ."

Harper's Bazaar, 1947:
"Tender Duchess of York and Ave Maria, $3.50 to $35. Christmas Jingle Bell. Three crowns of Prince Matchabelli Perfume. $4.50. One-crown Bell, $1.75. Christmas Rose Cologne. Holiday fragrance, festive companion to Holly Berry Cologne. Each, $2. (all prices plus tax) Crown Jewel Perfume."

Woman's Home Companion, Volume 76, 1949:
 "Matchabelli's Cologne Carols in Holly Berry and Potpourri fragrances, $1.00."


Fate of the Fragrance:



Discontinued, date unknown.

Note: Please understand that this website is not affiliated with the Prince Matchabelli company in any way, it is only a reference page for collectors and those who have enjoyed the Prince Matchabelli fragrances.  

The goal of this website is to show the present owners of the Prince Matchabelli company how much we miss the discontinued classics such as HOLLY BERRY and hopefully, if they see that there is enough interest and demand, they will bring back the perfume! 

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.



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