In 1936, Prince Matchabelli filed for a trademark to use the name Cherokee for a skin care and toiletry line. Ultimately it was used for a shade of face powder.
Consumer Reports: Buying guide issue - Volume 14, 1949:
The name was reserved for use for the following types of products:
Skin Care:
Cosmetics:
Other Toiletries:
Consumer Reports: Buying guide issue - Volume 14, 1949:
The name was reserved for use for the following types of products:
Skin Care:
- Astringents
- Astringent Cerates
- Bleach Creams
- Beauty Creams
- Cold Creams
- Cleansing Creams
- Obesity Creams
- Refreshing Creams
- Vanishing Creams
- Skin Lotions
- Obesity Astringents
- Face Bleaches
- Face Packs
- Eyedrops
- Skin Whitening in Liquid, Cream or Solid Form
Cosmetics:
- Eyebrow Grower
- Eyelash Grower
- Dry Rouge
- Liquid Rouge
- Face Powders
- Chemical Preparations for the Darkening of Eyelashes and Eyebrows
Other Toiletries:
- Body Lotions
- Talcum Powders
- Dusting Powders
- Hair Pomades
- Body Powders
- After Shave Lotions
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