Tres L.A. by Prince Matchabelli c1988

"Tres L.A.," launched in 1988 by Impulse, a division of Prince Matchabelli, was a fragrance designed to capture the vibrant essence of Los Angeles with a touch of glamour. The name "Tres L.A." blends French and American elements, with "Tres" being French for "very" or "too," and "L.A." referring to Los Angeles. This choice of name effectively evokes a sense of sophistication and allure while simultaneously positioning the fragrance within the context of the trendy and youthful Californian lifestyle.

In the late 1980s, the fragrance market was marked by a strong emphasis on bold, distinctive scents and a growing preference for perfumes that mirrored the dynamic culture of the time. "Tres L.A." was designed to resonate with young women aged 18 to 25, who were seeking an alternative to the more mature and opulent fragrances like Giorgio by Giorgio Beverly Hills. The name "Tres L.A." conjures images of sun-soaked beaches, the glitz of Hollywood, and a lifestyle marked by high energy and youthful exuberance. It suggests a perfume that embodies a fun, carefree attitude—perfect for the fashion-forward and adventurous spirit of the era.

Added Attraction by Prince Matchabelli c1956

Added Attraction by Prince Matchabelli, introduced in 1956, evokes a sense of allure and sophistication, perfectly aligning with the era's burgeoning fascination with personal charm and elegance. The name “Added Attraction” suggests an enhancement of one's natural appeal, implying that the fragrance itself serves as an extra layer of magnetic allure.

The term "Added Attraction" conjures images of increased allure and heightened appeal, suggesting that the perfume provides an additional, irresistible quality. In the context of fragrance, it implies a scent that not only complements but enhances the wearer's presence, adding a touch of distinction and intrigue. This name plays into the mid-20th century’s emphasis on sophistication and personal magnetism, reflecting a time when women sought to express their individuality and charm through their choice of fragrance.

During the 1950s, perfumes were increasingly celebrated for their ability to create a memorable impression, and Added Attraction fits well within this trend. This period saw a strong emphasis on fragrances that combined floral notes with deeper, more complex bases, reflecting both the era's love for rich, opulent scents and the growing interest in perfumes that offered a sense of both warmth and sensuality.

Added Attraction is classified as a floral chypre fragrance, distinguished by its vibrant and warm character. The perfume’s blend of floral elements with a musky, mossy, and woodsy base would have appealed to women seeking a scent that was both dynamic and grounding. The fragrance reflects the era’s preference for bold, yet sophisticated aromas that promised to enhance the wearer’s personal allure. As such, Added Attraction not only aligned with contemporary trends but also stood out as a testament to Prince Matchabelli's ability to capture the zeitgeist of the 1950s in a bottle.

Wind Song Breezy by Prince Matchabelli c1976

Launched in 1976, Wind Song Breezy by Prince Matchabelli was designed to offer a refreshing twist on its predecessor, Wind Song. The name "Wind Song Breezy" evokes a sense of lightness and airiness, suggesting a fragrance that is as invigorating and effortless as a gentle breeze. The term "breezy" enhances the imagery of freshness and movement, conjuring thoughts of a soft, cool wind rustling through blooming gardens. This imagery aligns with the perfume's character, offering a fresh and green floral scent that is both invigorating and natural.

The choice of "Breezy" in the name reflects the evolving fragrance trends of the mid-1970s, a time when lighter, more ethereal scents began to gain popularity. This period saw a shift away from the heavy, opulent perfumes of the earlier decades towards fragrances that embodied a sense of freedom and modernity. Wind Song Breezy embraced this trend with its fresh green notes and light floral composition, offering a modern and youthful alternative to the more traditional scents of the era.

Women of the 1970s, who were increasingly drawn to scents that mirrored the changing social and cultural landscapes, would have appreciated Wind Song Breezy for its contemporary and natural feel. The fragrance's blend of romantic and fresh floral notes captured the spirit of the time, making it a fitting companion for a decade marked by a desire for simplicity and authenticity in personal expression.

Cachet by Prince Matchabelli c1970

Launched in 1970, Cachet by Prince Matchabelli was a bold statement in the perfume industry, embodying sophistication and individuality. The choice of the name "Cachet" was a strategic one, reflecting the French word that denotes prestige, distinction, and a unique mark of approval. In this context, "Cachet" suggests an aura of exclusivity and refinement, qualities that Prince Matchabelli aimed to convey through this fragrance. The name evokes images of high status and elegance, positioning the perfume as a symbol of personal distinction.

The term "Cachet," rooted in French, implies a sense of authenticity and uniqueness. It brings to mind an elevated status and a mark of distinction, enhancing the fragrance’s allure. In the realm of perfume, "Cachet" would be interpreted as a scent that is not only luxurious but also tailored to enhance the wearer’s personal charm. The name suggests that the fragrance possesses an innate quality that complements and amplifies the individual characteristics of those who wear it.

In the context of the early 1970s, Cachet was introduced during a period marked by diverse and evolving trends in fragrance. The era was characterized by a fascination with bold, innovative scents that combined classic elements with new, daring combinations. Cachet’s classification as an animalic floral chypre fragrance was quite fitting for the time, reflecting a blend of traditional chypre notes with modern, sensual undertones. Its spicy aldehydic top notes, sultry woody floral heart, and warm, leathery mossy base aligned well with the prevailing tastes of the decade, which embraced both complexity and sensuality in perfumes.

The introductory advertisements for Cachet emphasized its unique ability to interact with the wearer’s body chemistry, claiming that it would enhance and play up each individual's special qualities. This marketing approach was designed to resonate with women seeking a fragrance that offered both freshness and a distinctive personal touch. By highlighting the perfume’s capacity to adapt to personal chemistry, Prince Matchabelli tapped into a desire for individuality and self-expression, making Cachet a compelling choice for women looking to assert their own unique style in the early 1970s.

Prophecy by Prince Matchabelli c1962

Prophecy by Prince Matchabelli, launched in 1962, marked a significant return for the brand as their first major new fragrance since 1958. The choice of the name "Prophecy" is both intriguing and evocative. A prophecy is a declaration or prediction about future events, often imbued with a sense of mystery and foresight. This name suggests a fragrance that holds promises and secrets, inviting the wearer into a realm of the unknown and the extraordinary.

The term "Prophecy" conjures images of ancient wisdom and enigmatic revelations, invoking a sense of anticipation and wonder. It suggests a scent that is not just a fragrance but a journey into something profound and transformative. The emotional resonance of the name is one of intrigue and allure, appealing to those who seek a perfume that carries with it an air of sophistication and depth.

In the context of perfume, "Prophecy" implies a fragrance that is complex and multifaceted, offering a narrative through its scent. It promises an experience that evolves and unfolds, much like a story or prediction coming to life. For women of the early 1960s, a perfume named "Prophecy" would likely have been seen as an exciting and forward-thinking choice, aligning with a growing trend towards more sophisticated and unique fragrances. The name would have resonated with the era's fascination with innovation and exploration, reflecting a desire for something both modern and timeless.

Launched during a period of significant change in the fragrance industry, Prophecy was part of a broader trend of complex, layered scents that emerged in the 1960s. This era saw a shift towards more intricate and daring compositions, moving away from the simpler, more straightforward fragrances of the past. Prophecy, with its classification as a complex aldehydic woody floral fragrance with amber notes, fit well within this trend. Its combination of aldehydes, woody elements, and rich amber would have set it apart from the more traditional floral and citrus-based perfumes of the time, offering a distinctive and forward-looking option for the discerning woman. The fragrance's intricate blend reflects the period's embrace of bold, innovative styles, making it a fitting addition to the evolving landscape of perfumery.

Princesse du Nord by Prince Matchabelli c1935

Princesse du Nord by Prince Matchabelli, launched in 1935, carries a name steeped in historical and regal connotations. Also known as "Katherine the Great,"  When coupled with Princesse du Nord, the perfume draws inspiration from the illustrious Russian empress, Catherine the Great, whose influence and grandeur mirror the fragrance’s own aura of sophistication and elegance.

The name "Princesse du Nord" translates from French to "Princess of the North." This evocative title suggests an image of regal splendor and icy elegance, reflecting the northern European heritage of Catherine the Great. By choosing this name, Prince Matchabelli likely aimed to evoke a sense of royal sophistication and mystery, appealing to women who admired both the grandeur of historical figures and the allure of the exotic.

In the 1930s, the world of cinema and popular culture was rich with stories of historical figures and grandiose settings. Films of the time, such as The Scarlet Empress (1934), which depicted the life of Catherine the Great, contributed to the fascination with regal and historical themes. This cultural backdrop made the name "Princesse du Nord" particularly resonant and appealing.

The name "Princesse du Nord" conjures images of icy, regal splendor and the majestic beauty of northern landscapes. It evokes emotions of grandeur and nobility, suggesting a fragrance that is both sophisticated and enigmatic. The idea of a princess from the north evokes visions of snow-covered palaces, opulent court settings, and an aura of serene, commanding elegance.

For women of the 1930s, a perfume named "Princesse du Nord" would have symbolized a blend of historical prestige and modern sophistication. It would have appealed to those seeking to embrace a touch of royalty and exoticism in their personal scent. The fragrance, classified as a floral oriental, would have resonated with the era’s trend towards rich, complex scents, which often combined opulent floral notes with deep, sensual base elements.

1963 Prince Matchabelli Perfume Advertisement

1963 advertisement showing various Prince Matchabelli perfumes and colognes: Wind Song, Beloved, Stradivari, Golden Autumn, Crown Jewel, Abano, and Duchess of York,.